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new advertising technique
By beth | February 10, 2008
I was behind a car at a stoplight the other day, and the license plate of this car was in one of those frame thingies that usually advertise the name of the car dealership where the vehicle was purchased or a favorite school/team, or sometimes, if you’re lucky, they say something like “God’s Girl” or “Christians are SQUARE…With God!”
Anyhoe, this one was a new one for me. The bottom part of it was one of those LED ticker things like you see in places with really low advertising budgets. You know, they’re pretty much just one step up from the marquee signs you see at fast food restaurants and churches. So anyway, this thing was scrolling an ad for some new horror movie. I forget what it was called, but it made me wonder: Who’s programming the advertising on that thing? Is the owner of the car really that invested in getting people to go see this movie? Or is there another man behind another curtain somewhere controlling what the rear of this person’s car is broadcasting as he/she drives about unawares?
I think I would personally rather know and approve what my car is saying to other drivers. Even if it’s, “Heavenly Forecast: Reign Forever!”
Topics: bumper stickers, not normal |
February 10th, 2008 at 2:58 pm
Maybe he’s getting paid for it?
February 10th, 2008 at 3:00 pm
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Matt Hanson
February 10th, 2008 at 3:04 pm
mouse,
Yeah I thought of that too. Either that, or they got some sort of deal on the car for agreeing to leave that thing on there, and the dealership gets a cut of the advertising.
Matt,
Welcome to Onward Hoe! VERY glad that you’ve found us (by which I mean me).
February 11th, 2008 at 2:39 pm
You, too, can have one, with your own message, for only $29.99! http://www.perpetualkid.com/index.asp?PageAction=VIEWPROD&ProdID=1607